M Squared focuses the spotlight on Dr. Susan K Boolbol

Dr. Susan K. Boolbol, renowned Breast Cancer surgeon and Chief of the Appel-Venet Comprehensive Breast Service will be the focus of our upcoming web series on Breast Cancer, in conjunction with Beth Israel Medical Center and The Continuum Health partners. Dr. Boolbol has been a featured expert on ABC and MSNBC. A practicing surgeon since 2001, Dr. Boolbol attended medical school at George Washington University in Washington, DC, and completed her general surgery residency at New York Presbyterian Hospital. Following her post graduate training, Dr. Boolbol completed a fellowship in breast surgery at Memorial Sloan Kettering Cancer Center in New York. At Beth Israel, Dr. Boolbol also serves as Director of the breast surgery fellowship program and has a very successful clinical practice which is devoted to the treatment of both benign and malignant breast disease.

The series of “webisodes” will feature real stories with real people as they navigate the unknowns of this devastating disease. Dr. Boolbol and her team will discuss what to do after finding a lump, establishing a plan for the patients treatment, as well as surgical and post surgical treatment options. The “webisodes” will debut this spring. Check back for updates on this exciting collaboration.

You can watch Dr. Boolbol’s appearance on ABC’s Good Morning America discussing the new controversial mammography guidelines via ABC news.

http://abcnews.go.com/video/playerIndex?id=9112998

M Squared inks deal to create Breast Cancer content

For immediate release – M Squared Entertainment, a production entity based out of Stamford, CT, announced today that they have signed a deal with Beth Israel Medical Center, a subsidiary of Continuum Health Partners, to produce web content focusing on Breast Cancer. The web content will feature Dr. Susan K. Boolbol, chief of Breast Cancer Surgery, at Beth Israel. Tom Molen, CEO of M Squared had this to say about the upcoming web content, “We are very excited about this strategic partnership with The Continuum Health Partners and Dr. Boolbol specifically. The 5 episode arc will be an invaluable resource for patients and individuals who have been affected by this crippling epidemic.” In 2010 alone, approximately 200,000 women were diagnosed with some form of invasive Breast Cancer and another 50,000 with non invasive Breast Cancer. According to BreastCancer.org, “death rates have been decreasing since 1990. These decreases are thought to be the result of treatment advances, earlier detection through screening, and increased awareness.” “We hope to continue that trend with these series of webisodes.”, said Molen. The current arc will consist of episodes that will cover Discovering a Lump, Diagnosis: Cancer, Surgery, Post Surgical Treatment, and Genetics. Robert Moore, COO, of M Squared said, “We hope to have the first webisode, tentatively titled, “I just found a lump” up and streaming by the spring, with the additional episodes following shortly after the first one is posted.” M Squared Entertainment was founded in 2010 by Tom Molen and Robert Moore with a singular mission: to create quality original or adapted content for distribution across all mediums – Internet, television, and theatrical.